US Buyers See More Builder Incentives | When Experience and Results Matter

US builder confidence registered 35 in Late-Q2, staying below 40 for a 14th straight mo amid affordability pressure, costs, and mortgage-rate headwinds.
Builder offers matter: low-60% used sales incentives in Late-Q2, while ~35% cut prices, averaging ~6% reductions for new-home buyers across the US.
Industry leaders point to a US shortage of ~1.2M homes, saying sentiment will stay soft until building barriers ease and conditions improve.
An industry study found regulation, taxes, fees, and related costs add >25% to avg. single-family home prices, highlighting reform's cost-cutting potential nationwide.
Current sales conditions registered 38, future sales held at 45, and prospective buyer traffic remained at 25 in Late-Q2, showing measured caution ahead.